Guangxi Chesir Pearl Material Co., Ltd. is a state-level high-tech enterprise. It is one of the world’s leading enterprises in pearlescent materials with global scale and advanced technology. Chesir undergoes The Industrial Strong Foundation Project Key basic new material-mica project undertaking Enterprise of National Ministry of Industry and Information Technology.

Chesir’s pearlescent material R&D center has a world-class team led by professors and scientists. It is recognized as a provincial "Enterprise Technology Center" as well as a "Pearlescent Material Engineering Technology Research Center".

The company consists of three subsidiaries,Shanghai Millions of Color Pearl Effect Material Co., Ltd. and Chesir Europe S.A.S (France), as well as the Luzhai Chesir Pearlescent Mica Material Co.,Ltd.

Chesir has responded by forming a network covering several major countries.